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Service · AI data platform SERVICE

One customer view across ERP, dealers, cross-border e-commerce and after-sales

For Chinese manufacturers and tech companies expanding overseas: bring the customer and business data scattered across HQ ERP, overseas dealer CRMs, cross-border e-commerce and after-sales — into a single working view. LLMs sit inside the tools the field sales team and HQ management already use, so everyone is finally looking at the same picture.

Customer 360 & cross-region identity resolutionReal-time event streams (cross-border · multi-currency · multi-timezone)LLMs embedded in sales, after-sales and reporting toolsEncryption, audit and retention aligned with PDPA / UU PDP / MY PDPA 2024

The problem

Chinese companies expanding overseas usually hold a lot of customer and business data. It’s just scattered across systems that don’t talk:

The same overseas customer shows up as several unrelated records across these systems. HQ sees orders and production. The dealer sees visits and intent. After-sales sees complaints and warranties. E-commerce sees reviews and refunds. Nobody sees the whole person.

An AI data platform isn’t about replacing what you already run. It’s a queryable, governed, addressable layer on top — so overseas sales, HQ management and AI all work from the same trusted data.

Where we usually start

The four directions we most often land with manufacturers expanding overseas — appliances, consumer electronics, precision components, industrial consumables:

For overseas-expanding tech companies the surface shifts — more direct websites, SaaS back-ends, overseas CRM + CS tools — but the underlying problem is the same: the same customer wears several faces across systems, and management never sees the one person underneath.

How we deliver

  1. Discovery (2 weeks) — inventory cross-border data sources, agree sync fields and compliance basis, define the first measurable success metric (one overseas-sales or one after-sales scenario).
  2. Foundation (4–6 weeks) — cross-region identity resolution, real-time pipeline, cross-border compliant sync, consent and retention policy, dealer role-permission model.
  3. Activation (2–4 weeks) — light up the first business channel — typically an upgraded customer view inside the sales CRM, after-sales knowledge-base retrieval, or cross-border e-commerce buyer write-back to the dealer system.
  4. Wire the AI copilot (2 weeks) — add an AI assistant on top of the customer view so HQ sales and overseas dealers can ask, in Chinese or English, questions like “which dealers show an abnormal spike in warranty claims” or “where are complaints concentrated in the last 30 days.”

Outcomes with delivered clients

(Client names and specific numbers are shared under permission; comparable industry cases can be discussed under NDA during discovery.)

Compliance & data residency

PDPA first: data stays in Singapore (Azure Southeast Asia), encryption at rest and in transit, audit logs of every read against personal data, configurable retention windows. Aligned with Indonesia UU PDP and Malaysia PDPA 2024 amendments for cross-border transfer mechanisms, combined with our IT integration and data security assessment practices for security hardening.

Stack we typically reach for

Yonyou CRM Cloud / YonSuiteAzure Cosmos DBAzure Event HubsOpenAI / Anthropic LLMsDatabricks

Frequently asked about One customer view across ERP, dealers, cross-border e-commerce and after-sales

How long does a typical AI CDP project take?
A starter engagement runs 8–12 weeks from kickoff to first production activation: 2 weeks discovery, 4–6 weeks to build identity resolution and the real-time pipeline, then 2–4 weeks to wire the first activation channel (sales nudges, after-sales knowledge base, dealer reporting, or cross-border e-commerce write-back). Larger multi-region rollouts run 14–20 weeks.
Where is the customer data stored? How do we split HQ vs. overseas regions?
Default deployment lands in Azure Southeast Asia (Singapore) with personal data pinned to the region at rest. HQ data stays in the compliance environment inside China; cross-border sync only moves explicitly approved fields for approved purposes, documented in the DPA. Cross-border processing (e.g. overseas LLM calls) is opt-in and isolated.
Can you integrate with Yonyou CRM Cloud / YonSuite as the HQ master?
Yes — Yonyou is one of our strategic CRM partners. Standard pattern: Yonyou CRM Cloud / YonSuite is the system of record for HQ customers and opportunities; the CDP enriches it with overseas-dealer CRM, cross-border e-commerce and after-sales behavioural data, then pushes curated segments back via API.
Is the CDP PDPA-compliant out of the box? What about overseas dealer access?
PDPA compliance is an operating posture, not a simple yes/no toggle. We deliver: encryption at rest and in transit, audit logs of every personal-data read, consent management hooks, configurable retention, role-based access. Overseas dealers and after-sales staff see role-scoped customer views — nothing outside their authorized scope.

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Dive Deeper

Talk to us

Start with the problem. The solution comes after.

A 30-minute call with a solution architect. No spec needed — just tell us where the business is stuck. Systems that don't talk. Data that won't behave. An overseas office with no one running IT. A DR plan on paper that no one has tested. A first AI use case you want to try for real. If we fit, we'll show you the next step. If not, we'll tell you straight.