Service · Bespoke products built around your workflow · Day-2 included SERVICE

Custom Web & Application Development

Web portals, mobile apps and internal tools built around your actual workflow — not a SaaS template you have to bend the business to fit. We wire them into the systems you already run (ERP, CRM, identity, billing) and keep operating them on Day 2, so the product keeps evolving with you instead of going stale six months after launch.

Customer portals · dealer / partner systems · vertical SaaSMobile apps (iOS / Android, native or cross-platform)Internal tools · approval flows · OA extensions · dashboardsAPI integration with your existing ERP, CRM, identity, billingDay-2 operations + incremental delivery on a quarterly cadence

What we build

We take on projects where the team’s workflow deserves first-class software — not a SaaS that flattens it. Five shapes repeat:

Customer / dealer / partner portals

A self-serve interface for a specific external audience — a distributor network, a fleet of partner agencies, a B2B customer base placing recurring orders. Authentication, role-based access, deep integration into your ERP and billing.

Vertical SaaS for an industry workflow

You operate inside a specific industry (real estate, logistics, healthcare, manufacturing) and the SaaS market doesn’t have an opinionated product for your slice. We build the product, you own the IP, you take it to market either as an internal tool or as a product line.

Internal tools, approval flows, OA extensions

The forms, dashboards and approval flows your operations team needs that your existing OA / ERP can’t deliver cleanly. Often built on top of Yonyou YonOffice, Lark, or Microsoft Power Platform — sometimes fully custom.

Data visualization & operations dashboards

Operations cockpits that pull from 4 – 12 underlying systems into a single live view — fleet operations, factory floor, customer service queue, financial close progress. We build the dashboard, the underlying ETL / streaming layer, and the alerting rules.

Mobile apps for field operations

Field engineers, drivers, delivery agents, on-site auditors — the people who need software in their hand, not on a desk. iOS / Android, offline-capable, integrated into your dispatching backend.

How a typical engagement runs

The cadence is short, opinionated, and avoids the “9-month waterfall ships nothing” pattern.

Phase	What happens	Duration
Discovery + design	Workflow mapping, integration audit, UX prototypes, architecture decision records	3 weeks
Thin slice to production	End-to-end critical path in production — small but real, not a demo	5 weeks
Iterative depth	New capability shipping every 2 weeks; demos every Friday	8 – 16 weeks
Day-2 transition	On-call handover, runbook completion, optional cutover to internal team	2 weeks

After the first release we move to quarterly incremental delivery — 6 – 12 weeks of new capability + a monthly steering meeting + a quarterly cost / architecture review.

Tech stack we lean on

We pick technology that’s boring, well-supported, and that a team that comes after us can pick up without re-platforming.

Web — React + Next.js for app-shaped products; Astro for content
- commerce; Vue when an existing team already runs on it
Mobile — Native Swift / Kotlin where performance or platform feature depth matters; React Native for shared codebase projects
Back-end — Node.js / TypeScript by default; .NET when the team brings .NET experience; Python for ML-adjacent work
Data — PostgreSQL for transactional; Cosmos DB / DynamoDB for document workloads; Redis for caching and queuing
Cloud — Azure / AWS / GCP — your choice, we don’t bias the decision

Integration is usually 40% of the work

Most projects are not green-field UI — they’re a new layer on top of ERP, CRM, identity, billing, fulfillment, ticketing systems that already exist. We treat integration as a first-class engineering discipline:

Identity — SSO into your Microsoft Entra / Google Workspace / Okta from day one; no separate username/password store
ERP & CRM — bidirectional sync with Yonyou, Salesforce, Dynamics, SAP B1 where the data master lives there
Billing & payments — Stripe / Adyen / 2C2P / NETS / WeChat / Alipay depending on your geography
Observability — every integration instrumented from day 1; if it breaks at 2 AM, we know which side broke

If you plan to apply for EDG

The delivery artefacts your project generates — scope statements, change records, milestone evidence, sign-offs — are already filed to audit-grade standards. If you choose to apply for EDG (Enterprise Development Grant), those artefacts go straight into the application as evidence. If you don’t apply, they still form a verifiable project record on their own.

Typical engagement shapes

Engagement	Scope
Internal approval tool	4 – 6 forms, OA integration, role-based access, dashboards
Customer portal	Self-serve account, order history, ticketing, payments, mobile-responsive
B2B dealer system	Multi-tenant, distributor / sub-distributor hierarchy, deep ERP sync
Vertical SaaS first release	Owner: you; product: industry-specific workflow; deploy: your cloud
Operations dashboard	4 – 12 source integrations + live view + alerts

Contact sales — 30-minute call to map your current workflow, integration footprint, and where bespoke software actually pays off vs. SaaS.

Stack we typically reach for

React · Next.js · Astro · Vue (web front-end)Swift · Kotlin · React Native (mobile)Node.js · .NET · Python (back-end)Azure · AWS · GCP (deployment)PostgreSQL · Cosmos DB · Redis (data)

Frequently asked about Custom Web & Application Development

When should we build custom instead of buying SaaS?

Three tests — if you fail any two, custom is probably the right call. (1) Is your workflow a competitive moat? If your team's way of doing X is what makes you different from competitors, you don't want a SaaS that flattens it to industry-average. (2) Does off-the-shelf require you to bend the business? Every SaaS comes with implicit assumptions about how you operate. If accommodating them means re-engineering 5+ internal processes, custom is often cheaper over 3 years. (3) Is your integration footprint deep? If you need 8+ system integrations behind the UI (ERP, CRM, identity, billing, fulfillment, ticketing, etc.), a SaaS often forces you into half-built integration patterns. Custom controls them end-to-end.

What's your typical project shape?

An 8 – 24 week first release, followed by quarterly incremental delivery. We don't believe in 9-month waterfalls — the world changes underneath them. Discovery + design in weeks 1 – 3, first usable thin slice in production by week 8, then we ship every 2 weeks. The first release covers the workflow's critical path; subsequent quarters add depth.

Do you keep the source code?

No — you do. Source goes into your GitHub / GitLab / Azure DevOps repo from week 1. We deploy from your CI / CD. If you decide to take Day-2 in-house later, we hand over runbooks, on-call docs and a 4-week shadow period. We don't sell lock-in.

How does Day-2 operations work?

Day-2 is included by default — once the product is in production, we run on-call rotation (SG hours + after-hours escalation), monthly cost reviews, quarterly architecture reviews, and a small backlog of incremental improvements we ship every 2 weeks. Pricing is a flat monthly retainer scoped to your traffic + complexity, not per-incident.

If we plan to apply for EDG, can you help?

The delivery artefacts your project generates — scope statements, change records, milestone evidence, sign-offs — are filed to audit-grade standards during implementation. If you choose to apply for EDG, those artefacts go straight into the application as evidence. The application itself is your call.

What if our existing IT team wants to be involved?

Welcome. We've done this both ways — building solo, and building alongside an in-house team where we own architecture + senior engineering and they own product / domain expertise. Tell us which model fits and we'll structure the engagement accordingly. The handover-to-internal-ownership model often saves you significantly on Day-2.

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Dive Deeper

Cases Client stories

Financial services, manufacturing, retail, construction, energy — the architecture, timelines and operating models from delivered engagements.

Read the stories → Contact Bring the problem

30-minute discovery call. Bilingual. Singapore-local counterparty. We first work out where the problem comes from, then the first real step.

Talk to sales →

Talk to us

Start with the problem. The solution comes after.

A 30-minute call with a solution architect. No spec needed — just tell us where the business is stuck. Systems that don't talk. Data that won't behave. An overseas office with no one running IT. A DR plan on paper that no one has tested. A first AI use case you want to try for real. If we fit, we'll show you the next step. If not, we'll tell you straight.

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